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Archive for the Miscellaneous Marketing Category

Post 2 Post: Jack’s Notebook by Gregg Fraley (part of the Simmering Judgments Series)

I’m kind of a quirky guy. I don’t like reading fiction. Now, as a “Right-Brainer” you’d expect me to really dig fiction. But for the longest time, my Barnes & Noble receipts have been filled with non-fiction. Most of the time, my reading list looks like some

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Water, Water Everywhere…

In a post in this morning’s Freakonomics section of the New York Times, authors Stephen Dunber and Steven Levitt pose the question, “Is Water Too Cheap?” Their post, based on economist David Zetland’s argument on California’s water problem, outlines a restructuring of water pricing that would “punish

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My Personal Brand Is Kinda’ Funny… I Think.

I’ve always been a huge fan of stand up comedians. For a short time, at the end of high school, I even entertained the idea of becoming a comedian. I dabbled in comedy ventures ranging from short stories to political cartoons and satire. I even spent a

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Don’t Pick On The Kids!

Last week I read an article by Peter Madden in Advertising Age that, to me, carried criticism of the promotion for the 2008 Beijing Olympic games to an uncomfortable level. Although I agree that the “hype” for the games is a little vanilla, I simply have to

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Talk About Shock Awe!

In this season of patriotic fervor, I ran across this post that just seemed too cool for words. Although I’m honored, I think there might be others more qualified… I think… Happy 4th! Keep Cooking! Andrew

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Knuckles Loves the Fourth of July!

With a blog titled “The Brand Chef,” you don’t expect to hear political rhetoric or commentary on the current U.S. presidential skirmish. But when small fissures in campaign brands rear their ugly heads, I have to set aside common thought and comment. In a “Face the Nation”

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The Brand Chef Joins Post 2 Post Book Tour

I (The Brand Chef) have been given the honor of being picked as one of the stops on the Post 2 Post Book Tour coming up July 14th through the 18th. As my head drops with the “Aw Shucks…” kick of a pebble, I have to confess

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Why The Brain Pain?

In many industries (especially the communications industry), it is important that left-brainers (you business-minded sort) and right-brainers (us creative ilk) can communicate our thoughts and ideas efficiently and effectively. It’s often difficult for a right-brainer to grasp complex business concepts, as well as for a left-brainer to

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Follow Up – Simmering Judgments

In my maiden “Simmering Judgments” review, I outlined the personal brand of Bravo TV’s TopChef contestant Chef Richard Blais with an outstanding ranking of 3.625 stars (of 4 possible). In a nutshell, he was my pick for TopChef based on his TRUE (Truthful, Relevant, Unique, Engaging) personal

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Simmering Judgments – Hot Chef-On-Chef Action

My epiphany:br /br /If you can’t incorporate your hobby – or at least parts of it – into your daily work, you’re missing out on injecting span style=”font-weight: bold;”TRUE/span passion into your life and career.br /br /This revelation came to me after dinner with my wife and

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