Archive for the Miscellaneous Marketing Category

Your News – Your Way?

Fact: Newspapers can’t survive unless they change the paradigm in which they practice. Customers, including yours truly, are jumping ship for digital media content that is more up-to-date, accessible and relevant. Long lost are the days when newspapers produced engaging content and – in turn – sold

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More Coffee With That Morning Paper?

As most of you know, I’m an avid fan of cartooning, satire, and the art – simply for the genuine fun that the industry provides. Master illustrator/satirists from Charles Schultz, Berkeley Breathed and Gary Trudeau to our local Brian Duffy have been staples of my required reading

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A (Baker’s) Dozen Ways to “Tech Up” in 2009

Welcome to 2009! Man, it’s been a pretty wild ride. Think of it… a short skip back, just five years, shows us that America can completely bungle a Presidential election and live (so far) to tell the tale. Counting errors blamed on both computers and humans made

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Building Blocks For A Stronger Brand

Steve Woodruff over at Sticky Figure recently posted the story of “A Boy and his Legos.” It’s a sweet, simple tale of a boy who, on his 7th birthday, receives a cool new box of Legos that, once assembled, is supposed to be one of those exciting

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“iPod Am I…”

A week-or-so ago, I had a quick Twitter conversation with Terry Starbucker comparing play lists on our iPods. I asked him if what we had on our iPods helped to define our personal brands. Here’s the conversation (top down)… In subsequent tweets I’ve seen by Terry mention

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10 Takeaways From Inside Interactive, Phoenix ‘08

This weekend, The Brand Chef traded in the ‘ol toque blanche for something closer to a mortarboard. I just returned form a weekend seminar hosted by The Agency Management Roundtable on the workings and strategic approach to building an interactive agency. As promised, (via Twitter) I wanted

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8th Grade Was NEVER So Cool!

I have some fellow bloggers (Angela and Mike) that are big… no… HUGE advocates for the use of advanced technology in the classroom. They counsel and coach educators, businesses, boards, parents and just about anyone that will listen on the advantages of learning through advanced technology –

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Cooking 101 – Turn The Flame Down

A slow, steady simmer will always result better, infused flavor and richness over thrusting your meal into a white-hot, roaring flame (think 5-star restaurant vs. campfire jamboree). The same theory applies to your marketing program. If your marketing budget goes up in smoke because you tried to

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Marketing Mistakes – A Baker’s Dozen

Over the years, I’ve seen some incredibly successful marketing campaigns and some pretty dismal ones. Two questions I’m continually asked are: “What works?” and, conversely, “What doesn’t?” My answer is usually something along the lines of “It depends,” which is usually followed by the ubiquitous blank stare…

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Negative P.R. Is Still P.R…. Right?

PETA. Sometimes that’s enough to understand why I titled this post as I did. But yesterday I read Jack Neff’s article in Advertising Age and simply had to comment. It seems as though PETA Exec VP Tracy Reiman sent a letter directly to Ben Cohen and Jerry

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