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Archive for the Miscellaneous Marketing Category

Do They Think It’s 1986?

Walking from a restaurant this afternoon, I ran into an old schoolmate (loosely put). I hadn’t seen her for almost 20 years and barely recognized her; but she yelled out my name like I’d forgotten to pay back some lunch money in 1986. “Andy Clark!” Yes, I

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Is That A BIG MAC In Your Pants?

… Or Are You Just Glad To Be Seen? Brand extensions, they’re like bad hair weaves on The Flavor of Love – (usually) obvious and irritatingly pointless. You know ’em – everything from the innocuously sponsored video games and branded energy drinks; to the (extremely) disturbing, outer

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Tasty Morsels: Do You Have a “Cracker Jack” Brand?

Morsels making brand history: On this day, in 1912 was the first time Rueckheim Bros. & H.G. Eckstein, owners of Cracker Jack decided to put a surprise in every box of their nutty, caramel popcorn concoction. Until that time, the snack candy company was finding difficulty positioning

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Resources For Your Story – A Baker’s Dozen

There’s a question I like to ask of myself (and others) on a regular basis: “Is there more to the story?” It’s never given to me immediately, but through focused observation, reading, research, discovery, and a few more questions; the answer about knocks me out of my

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Who Deserves A Hug Today…

(Here’s a little insight on The Brand Chef’s personal brand) In person, I thank people profusely – almost annoyingly, for the littlest things (that extra roll on my tray at Panera – thank you). But in my blog, through Twitter, and FriendFeed, I tend to talk too

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Your News – Your Way?

Fact: Newspapers can’t survive unless they change the paradigm in which they practice. Customers, including yours truly, are jumping ship for digital media content that is more up-to-date, accessible and relevant. Long lost are the days when newspapers produced engaging content and – in turn – sold

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More Coffee With That Morning Paper?

As most of you know, I’m an avid fan of cartooning, satire, and the art – simply for the genuine fun that the industry provides. Master illustrator/satirists from Charles Schultz, Berkeley Breathed and Gary Trudeau to our local Brian Duffy have been staples of my required reading

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A (Baker’s) Dozen Ways to “Tech Up” in 2009

Welcome to 2009! Man, it’s been a pretty wild ride. Think of it… a short skip back, just five years, shows us that America can completely bungle a Presidential election and live (so far) to tell the tale. Counting errors blamed on both computers and humans made

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Building Blocks For A Stronger Brand

Steve Woodruff over at Sticky Figure recently posted the story of “A Boy and his Legos.” It’s a sweet, simple tale of a boy who, on his 7th birthday, receives a cool new box of Legos that, once assembled, is supposed to be one of those exciting

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“iPod Am I…”

A week-or-so ago, I had a quick Twitter conversation with Terry Starbucker comparing play lists on our iPods. I asked him if what we had on our iPods helped to define our personal brands. Here’s the conversation (top down)… In subsequent tweets I’ve seen by Terry mention

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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