Subscribe1

Archive for the Media Category

If Traditional Media Is Dead, Now What?

It’s happened again.  Another failed attempt to reformulate a dysfunctional communication model has been rejected by readers, commuters and, well, basically everyone on the planet. Back in January, I found an interesting fact on journalism.org that illustrated dramatic declines in readership of traditional newspapers, magazines, as well

FEED ME MORE! >>

Lesson Learned: Opportunity Knocks (Quietly…)

Before you delete that “junk mail,” you may want to reconsider…  And here’s why… I’ll be the first to admit that I don’t get a lot of email through my Studio 24 site. I rarely look at it and it’s grossly out-of-date. When I do get email

FEED ME MORE! >>

Uh… Better Late Than Never?

So, I picked up an issue of Advertising Age (actual print *gasp*) last week and slowly perused. On the cover article, reading, “Brands aren’t simply brands anymore. They’re the center of a maelstrom of social and political dialogue made possible by digital media…” as an opening quote

FEED ME MORE! >>

That ’70’s Marketing

I don’t know about you, but I’ve actually sat in on marketing strategy meetings that went a little like this… (Feed readers and Facebookers, click here to go to the post and see the video) Challenging economy? Intimidating competition? Sure, it’s hard to “do it yourself” when

FEED ME MORE! >>

It Takes A Village To Raise A Brand

Some companies have already pulled back the reigns on marketing communications, advertising, and building brand awareness. Why? Economy? Fear? Speculation? Hooey! Instead of spending your time and money trying to skirt around our economic problems (e.g. – cutting advertising, slashing marketing and basically hiding in your shell);

FEED ME MORE! >>

Your News – Your Way?

Fact: Newspapers can’t survive unless they change the paradigm in which they practice. Customers, including yours truly, are jumping ship for digital media content that is more up-to-date, accessible and relevant. Long lost are the days when newspapers produced engaging content and – in turn – sold

FEED ME MORE! >>

How “Corporate” Do You Like Your Social Media

Over the past several days I’ve been having conversations with my fellow Twitter-ers about the aspect of Corporate Social Media and its role in this new world of communications and brand extension. Many of them, as I, agree that the ease and accessibility of social media tools

FEED ME MORE! >>
Page 3 of 3123

Join The Brand Chef In The Social Media Stew

connect with The Brand Chef subscribe to The Brand Chef's RSS Feed Follow The Brand Chef on Twitter Join The Brand Chef on Facebook What does The Brand Chef StumbleUpon? See some of The Brand Chef's Photgraphy Contact The Brand Chef Back to the Home page

Looking for GREAT Marketing Communications?

Marketing Communications Company Des Moines Iowa

Testimonials

TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

Contact The Brand Chef

Andrew B. Clark, The Brand Chef
p: 515.257.6584
e: thebrandchef@gmail.com