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Archive for the Media Category

Pioneering The Memory Sharing Niche

How does a Kodak, confronted with technology threats and a dated brand, change their position and re-brand themselves to be relevant and engaging to a new audience? Create a new niche! Read more to learn how it’s done.

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OMG, REAL Cleavage!

The Brand Chef asks, how does a brand that’s geared to bolster the confidence and graciousness of a specific demographic fight censorship and discrimination?

… maybe the ABC and FOX censors find silicone boobs less offensive than the actual thing? Who knows?

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Who’s The Fool?

I’m a HUGE Paul McCartney fan.  If you follow my “Get-Going Groove of the day” tweets, you probably figured that out.  But I remember when I first read the rumors of Paul McCartney’s early demise. It was in a retrospective in Rolling Stone magazine (here’s some current […]

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YAY, Twitter Lists… Now What?

What does the recent addition of  Twitter Lists mean to you?  It’s another enhancement for Twitter, sure, but what does it mean to your daily social media routine?  That question was asked at the Central Iowa Blogger’s (#CIB) meet-up this morning.
At #CIB, the conversations revolve around everything […]

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Competition, Cooperation In Social Media – What A Week!

When it comes to a little friendly competition, I’m all game.  I love the challenge.  I love the strategy.  And obviously, my friends over at Lessing Flynn advertising agency, think the same way.
At the end of what was an extremely busy social media week for Central Iowa, […]

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Socially Responsible?

I LOVE social media.  It’s the wild west in cyberspace. Not only can I post anything I want on this blog, my Facebook account, my Twitter account(s) or any number of other outlets (look to the right) I subscribe to; but I can search and monitor (virtually) […]

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TWITTER? You Must Be Insane…

“How in the heck can 140 characters make any impact on my customers?”
Just a one of the response I’ve received from Nay-Sayers when I talk about using Twitter as a marketing tool.

“Mindless babble…”
“Fanboy frivolity…”

I usually sit and listen (patiently) while they list out the need […]

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Mad Men Promo Shoot – Visual Branding Gold

You don’t have the option for dialogue.  You don’t have the time for ad copy.  You need to get people to understand your brand and the concept behind it in the blink of an eye…  You need to tell a story that is so unique and dramatic […]

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Amazon & Zappos Sittn’ In A Tree…

K – I – S – S – ING… First comes LOVE, then comes MARRIAGE…  (then, a whole bunch of legal jargon) But what comes next?
For $800 million, Amazon gets the opportunity to plug their Teflon-esque business model in to the Gen-Y Juggernaut that is Zappos. (AdAge […]

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If Traditional Media Is Dead, Now What?

It’s happened again.  Another failed attempt to reformulate a dysfunctional communication model has been rejected by readers, commuters and, well, basically everyone on the planet.
Back in January, I found an interesting fact on journalism.org that illustrated dramatic declines in readership of traditional newspapers, magazines, as well as […]

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