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Archive for the Marketing Category

Lesson Learned: Opportunity Knocks (Quietly…)

Before you delete that “junk mail,” you may want to reconsider…  And here’s why… I’ll be the first to admit that I don’t get a lot of email through my Studio 24 site. I rarely look at it and it’s grossly out-of-date. When I do get email

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Has Your (Store) Brand Awareness Changed?

Having had a LOT of experience working with “Private Label” branding, I realize the reputations (or lack thereof) that “lower shelf” brands had when compared to national brand quality was a very sore subject for all – from the CEO’s to the lowly package designer (yours truly). 

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Defend Define Your “Green” Packaging

There’s a silly trend in packaging design that I’ve noticed while meandering down the isles of my local “UberMart.” It’s called Green Packaging. You’ve seen ‘em. The brands that slip and slide their way through your subconscious and into your cart with the wobbly front wheel… Spouse

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Uh… Better Late Than Never?

So, I picked up an issue of Advertising Age (actual print *gasp*) last week and slowly perused. On the cover article, reading, “Brands aren’t simply brands anymore. They’re the center of a maelstrom of social and political dialogue made possible by digital media…” as an opening quote

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That ’70’s Marketing

I don’t know about you, but I’ve actually sat in on marketing strategy meetings that went a little like this… (Feed readers and Facebookers, click here to go to the post and see the video) Challenging economy? Intimidating competition? Sure, it’s hard to “do it yourself” when

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It Takes A Village To Raise A Brand

Some companies have already pulled back the reigns on marketing communications, advertising, and building brand awareness. Why? Economy? Fear? Speculation? Hooey! Instead of spending your time and money trying to skirt around our economic problems (e.g. – cutting advertising, slashing marketing and basically hiding in your shell);

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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