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Archive for the Marketing Category

Marketers – You Need To SPEND!

Economic times are tough for marketing and advertising agencies. Businesses are backing off marketing budgets. Some are folding their hands and letting fate take their brand into the abyss. Heck, some are closing the doors all together. And that directly affects the marketing and agency professionals that

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The 8 D’s Of Successful Marketing

If I include my college internship, this September will be my 20th year working in, on and around marketing. I’ve seen some successful campaigns. I’ve seen some pitiful campaigns. Fortunately, I’ve learned something from them all, but the most important thing I’ve learned is how to tell

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We Don’t Need Another Hero – A Rebuttal

This morning, one of my Des Moines social media cohorts wrote a post about the recent onslaught of social media companies, consultants and “Superstars” that have recently dotted our fine city. Troy Rutter hasn’t hidden his distaste for the trend of social media consultants popping up out

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Can We Treat Our Customers Like Children?

Yep, it’s coming. Christmas. Sure, right now it’s 93 degrees (in my neighborhood) and Christmas is a whole 156 days away, but I can almost see all of the commercials now. Don’t they start airing some time in September?!? And shortly after, my kids start communicating with

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Time Travel Isn’t Possible… YET.

This comes off as a bit of a rant, but there are a lot of companies out there that are still behind the curve when it comes to social media marketing. It isn’t so much using the tools of social media like Facebook YouTube, Twitter and LinkedIn, but the brand and marketing strategy that powers those tools.

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What A Vacation!

What do YOU do to stay productive during vacation times? Are you able to balance work and life demands? If not, The Brand Chef has a story about his recent vacation that may make you feel good.

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Is It Branding Or Just Bacon?

I sat back in my chair at Caribou this morning looking over a dark roast and a french toast muffin (a MUST try, by the way), thinking about the next post for The Brand Chef blog. I’ve written extensively about branding, personal branding and social media marketing.

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Small Business Still Requires Big Planning

There are a lot of positive signs that small businesses are starting to adopt social media marketing as an integrated component of their overall business plans.  One significant change, based on a February 2010 Small Business Success Index report, is the fact that social media usage among

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Pioneering The Memory Sharing Niche

How does a Kodak, confronted with technology threats and a dated brand, change their position and re-brand themselves to be relevant and engaging to a new audience? Create a new niche! Read more to learn how it’s done.

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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