Well, I found one.  In an article I read a few months ago, Kohi Vinh brought to the foreground the alarmingly BAD illustration and exposure artists are getting online. While I could have written a post agreeing with his post…  I wanted to do one better.

Below is a narrative of the post – Kohi’s article driven down to its core – an automated, web-static dramatization of what’s wrong with online illustration (or the lack thereof).

Video…  Feed readers may need to click through to the post to view the video properly.

I know a lot of my readers are artists, or used to be and now find themselves in “The Digital Wonderland.” What say you?  Is this digital age making it harder for Illustrators and artists of all kinds to make a living at their chosen trade, or are we just a bunch of crybabies?

I mean, SOMEONE is working…  why not you?

Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today.

image credit: Salon.com / Timothy Goodman

Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim when it comes to effectively communicating to a client’s target audience. It’s no longer the Don Draper “Tell ‘em and they’ll believe it – ’cause it’s F*&n’ TV, damn-it…” generation. Social media has provided an open source sensibility to marketing and communications and Goodman brings that point to clarity very eloquently in, “How do we brand our evolving selves?” Goodman describes the Jungian classification of “Archetypal Character Traits” that they could then classify brands into and beautifully ties it into one of my favorite movies:

It makes me think about “Ferris Bueller’s Day Off” when Mr. Edward Rooney’s secretary, Grace, speaks about Ferris: “Oh, he’s very popular, Ed. The sportos, the motorheads, geeks, sluts, bloods, wasteoids, dweebies, dickheads — they all adore him. They think he’s a righteous dude.” And this is exactly the role social media outlets are playing. These brands don’t have to be archetypal anymore, they just have to gainfully house all archetypes.

Integrating Carl Jung into my chosen career certainly gives it a little “Cerebral Credibility”

It (social media) has turned the tables on the “brand warriors” (not you Mark) out there.  We, as advertisers and communications specialists, have a responsibility to develop a brand for, in and around an ever-evolving target audience. It’s no longer a push marketing model. It CAN’T be a react marketing model either.

Unfortunately, I left my clairvoyance license in a bar somewhere in 1992.  I wonder if that would be doing me (or anyone else) any good today?

Thanks to Cathy J. Prince (site coming soon) for pointing out the post, and thanks to Timothy Goodman for reminding us all what the task at hand is. Keep the needle moving and we’ll all be headed in the right direction…  until they change their minds. 

Be the story.

Keep Cooking!
Andrew B. Clark
The Brand Chef

Some of the best ideas come quickly and simply.

In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that

“…if everyone worked as quickly as his brain, the work would be TEN TIMES as valuable.”

As the conversation went on, I started assimilating marketing to a constantly moving force in search of it’s next meal… 

“If a marketing department or even a basic marketing campaign is to have value or any spec of success, it needs to be constantly moving. Like a shark, if it stops, it suffocates under its own pressure and drowns – suddenly, another corpse for other sharks in the ocean to feed on…”

One thing lead to another and the phrase “Sharketing” was coined.

The conversation came to an abrupt stop. Our eyes grew to the size of the plates that sat below us, and we both started laughing.

“Sharketing…  Are YOU Sharketing?” I yelled. (to some pretty strange looks at Palmer’s Deli, mind you)

“Ha…  what a cool idea.” He added.

So I immediately went back to the CreateWOW office and registered the domain, AreYouSharketing.com and the seed was planted.

Jump ahead a few months and we come to Sunday, February 20, 2011. A day that Sharketing was given breath and the ability to swim in the ocean of marketing phraseology for ever.

Sharketing defines the action that ALL MARKETING AND COMMUNICATIONS professionals should be taking. Ever moving, ever searching, hunting, tracking and focused on the next meal. Sharketing allows the campaign to run, unfettered by politics, red tape and the lack of return.

AreYouSharketing.com is a portal for all marketing communications professionals to gain the speed they need to become TRUE marketers.  It’s a resource for learning.  It’s a resource to extend your brand equity. It’s a resource for additional outposts for your marketing messages.

Some of the best ideas come quickly and simply. And it should always work that way.

I invite you to go on over the AreYouSharketing.com to see what’s in store.  So far we have a handful of collaborators, but we’re always looking for more. If interested, please contact me!

Thank you!

And, remember… Sharks Swim in Schools…

Keep Cooking!
Andrew B. Clark
The Brand Chef

When I started this little title contest I asked myself one, somewhat intimidating question.  “What if I didn’t see any entries?” It happened before. I was terrified, but with faith in my social media community, I posted anyway.

I checked stats after an hour – nothing.  I checked stats after three hours and there was a hit or two, but no entries.  Then, after a day, one trickled in…  then another and another… within three days, I had so many titles that I almost stopped the contest just to use ALL of the entries for future posts!

I was blown away to see the creativity and fun people were having with the opportunity.  From the sublime “Eat This,” to the off-putting “The Smurfs Were Communists,” each new entry gave me a little insight into the participant’s personal brand - funny… reflective… passionate… curious… driven… While not my intention, I learned a little bit about all of them, and I thank them all.

Which brings us to our winner:

“Flourish Where You Live.”

When Sheena Rae Lara (@SheenaMacGruber on Twitter) posted her title entry, I knew it was one I was going to have to look into some more – win or not. It had depth.  It had weight that made me think of a million things to write, and that, originally, was the reason for the post “Conquer Writers Block – Save The World,” and Sheena killed it!

So, like I said, my original intention was to take Sheena’s title and write my own post from it.  After some reflection (and basic curiosity), I decided instead of telling you about how I thought “Flourish Where You Live” applied to me, I’d let Sheena tell you.  Because without Sheena and the community in which we live, how could The Brand Chef truly flourish?

Flourish Where You Live

(Brand Chef) What possessed you to post your title for this competition?
(Sheena Rae Lara) I had been thinking about doing my own blog post on this topic and saw your contest and wrote it in.

(BC) So, what inspired your title?
(SRL) I tell people that my plan, when I was in college, was to leave Iowa. I ended up staying and doing well here.

(BC) It sounds like a personal calling or mission you try to follow, yes?
(SRL) Yeah, I think so. I think it’s a waste of energy wishing/thinking about living somewhere else. If you really want to get out of Iowa then take the steps do it, otherwise quit dreaming and start making Iowa into the place you want it to be.

(BC) How to you integrate your title into everyday life?
(SRL) Flourishing can be different to different people, but for me it’s about doing what makes me happy and adding quality to my life. If that means staying home and baking bread from scratch, taking my son to the park, heading out to dollar pints at Olde Main with good friends or working on creative side projects.

(BC) Are you “a local” or do you hail from outside our little, Midwestern bubble?
(Note to readers: I ask this just because Sheena and I had connected on Twitter a few months ago to discuss her interest in multi-cultural marketing.)
(SRL) I’m an Iowan, spent my whole life living in Iowa except when I backpacked across Europe for two weeks and lived in Rome for a semester. I love learning about different cultures and people!

So, of course, here come the branding questions…

(BC) If you could sum up your personal brand in one sentence, what would it be, and would your title be incorporated?
(SRL) Tough one! Adventurous and responsible, nothing is beyond reach with a little creativity and ambition.

(BC) What do you want the readers to know about you that isn’t evident through your social media activity or blog?
(SRL) Well, some people have picked up on the axe stuff. I’m a contributor to Best Made Company’s social media presence. I started their facebook fan page and contribute to their blog.

***

Well Sheena (and the rest of you), I just want to thank you for taking the time to participate in my little social media contest this week.

It IS through the community in which you live that the passion and love for your surroundings fosters TRUE growth.  Sure, I’ve lived in Boston, Kansas City and traveled to other countries, but I kept coming back to my community, my family, my friends in Des Moines, Iowa. Why? I think Sheena said it best,

“I think it’s a waste of energy wishing/thinking about living somewhere else. … quit dreaming and start making {where you live} into the place you want it to be.”

It warms my heart to see social media fostering new relationships and creating these communities around virtual commonalities.

This is where I live!  This is where I flourish! How about you?

Keep Cooking! (Wherever you live!)
Andrew B. Clark
The Brand Chef

Sheena Rae Lara is currently the Graphic Designer for the College of Liberal Arts and Sciences at Iowa State University.
She is looking into pursuing a Master’s degree in marketing and transitioning her career into digital media/marketing with a multicultural emphasis.

Life spins around us pretty fast. It’s astounding that when we sit down to write, create, work, or whatever; the world comes to a screeching halt. Of course the distractions, the annoying emails, the tweets and post alerts seem to continue, but when creating really matters, you freeze. My last post talked about the need to conquer this writer’s block. If you don’t want to click back to read the whole post, here’s an excerpt:

It kills me every Wednesday night. While I’ve known all week that I have a personal deadline set to post every Thursday morning; I wait until Wednesday night (or later) to actually start writing. I take notes, jot ideas, scribble and doodle all week, but when it comes to Wednesday, I open TextEdit and just sit.

CRAP…

Suddenly, tonight, a voice in my head said “What the hell are you doing? Just start writing, you moron!” So I did. I wrote, “You’re going to die anyway.” and POW, the words started rolling.

So I challenged you to write the title of a future post for me – to kick-start some of the juices. And to my surprise, you stepped to the challenge (yay).

Now we – more to the point, YOU – get to vote on which title will be my next post! Read the entries below and vote for your favorite. You have until the end of the day (6:00 pm CST) Monday, June 21st to make your decision.

I will take the most popular title and interview the person that submitted it to get “the full story.” Who knows? It may reveal something about one of our fellow community of readers or it may just be cool to hear how they came up with the title. Any way we look at it, it’s going to prove to be interesting and challenging.

So, vote away! I look forward to seeing the results!

Keep Cooking! (free-flowing creative that saves the world!)

Andrew B. Clark
The Brand Chef