(please read all of this post…  kinda long, but VERY important.)

I wanted to make sure I invited all of you to this amazing event, the 2012 Business Growth Summit coming up on the 31st of January!

It’s put on by a group started by some associates and myself about 2 months ago called Above The Line America. We’re a networking group like no other – (no fees, no forced referrals, no stupid clapping – unless you feel like clapping…  ).

Above The Line America is focused on building and supporting community first and fostering “Above The Line” business relationships second. It’s geared to bring like-minded leaders and business owners together to change the conversation from “below the line” (blame, denial and irresponsibility) back “Above The Line” (Accountability, Ownership, Respect).

The event is an ALL DAY Business Summit, focused on YOUR business and connecting you with some of the most innovative thought leaders in business and emerging business today.

Tony Brigmon (formerly with Southwest Airlines)
Geoff Wood (Silicon Prairie News)
Jordan Lampe (Dwolla)
Major Sean Quinlan (US Marines Bronze Star recipient)
Angela Maiers (Maiers Education Services) and more!

Learn the process and allow yourself to Dream, Set Goals, Make Plans, and Take Action! Leave the day armed with your overall 2012 Plan and next steps for the first 90 days. Have FUN and connect with 400 of your AboveTheLineAmerica™ partners for success! Eat, drink, plan and CONNECT with the BEST and BRIGHTEST in Business!

Let’s get this out of the way…  1/2 PRICE TICKETS ARE AVAILABLE. GO TO REGISTER AND USE THE DISCOUNT CODE “VIP.” (no quotes, of course)

I know this invitation doesn’t give much time to decide and some of you may not be in Des Moines, Iowa for the 31st, but I wanted to send out invites to everyone I thought would be able to get value from this amazing event.

If you can’t attend, PLEASE let me know your thoughts and if you’d be willing to attend another event like this on a regularly scheduled basis. And if you know of someone that SHOULD attend that I haven’t reached, PLEASE forward this on to them!

This is a group and an event that is VERY close to my heart. If you can attend, or are interested in Above The Line America membership (go to www.abovethelineamerica.com for more info on that), I’d be MORE than happy to welcome you with OPEN ARMS!

Thanks for your time!

Andrew B. Clark
The Brand Chef

(originally posted at: http://TheBrandChef.tumblr.com )

That’s where it all started for me.

I read his book, Uncertainty, Turning Fear and Doubt Into Fuel for Brilliance. And for those that know me, I NEEDED it. I can’t say it changed my life. I’ve personally understood what he wrote in the book for 20 years, but it revealed a path on which I could take the first step.  Read it today, I highly encourage it…

So, this morning, as I traveled on that path with meetings for a new venture, creating an outline for new campaigns, dreaming of the future and my plans for personal growth and “World Domination,”  I looked through my email and was shown just another hint of the brilliance that Jonathan Fields was willing to share with us.  It was a notification from Slideshare that Jonathan had posted a new slide deck.

Big deal, right? I get that notification as people I follow in SlideShare post new decks and videos daily. But this one stood out. It simply showed Jonathan Field’s portrait and the title “Annual Report 2011: Serve | Aspire | Transcend” 

I had to click.

What I saw was inspiring. What I read was engaging. What I felt was motivated to make 2012 the start of MY future to Serve, Aspire and Transcend.  I had my start with his book, but Jonathan’s slide deck (a look back for him), which I humbly share here, has become the blueprint for TheBrandChef (Andrew B. Clark) and how I choose to move through my life moving forward.

View…

Annual Report 2011: Serve | Aspire | Transcend

OOOOOOH are things heating up the TheBrandChef’s kitchen this morning? Thanks Jonathan Fields (@jonathanfields) for the permission to dream and act on my dreams.

NOW…  you go do the same!

Keep Cooking!
Andrew B. Clark
The Brand Chef

“When one door closes another door opens; but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us.”

— Alexander Graham Bell

This is for those of you out there that dwell just a little too long on the word “No.” (And this includes yours truly) Yeah, it sucks, BAD, but after the initial sting of the response, there are two simple decisions you can make:

1) Stand there with your heart in your hand and stare longingly, wishing you could bury your head in a bucket of cement, OR

2) Brush the dirt from the poor scuffed up little blob and put it back from whence it came, vowing to learn from the experience.

I’m not the Motivational Marketing Tooth-fairy or some kind of Communications Cheerleader that’s here to give you a shot to the arm when you’re feeling down. On the contrary, I’ve been there more times than I can count. I’ve been slapped down my defeat. I’ve wallowed with the best of the “wallowers,” and I’ll tell you one thing…

IT’S VERY UNPRODUCTIVE.

While unproductive as “Feeling Defeated” is, it does more than just give you the blues. “Defeatism” is a psychological sand trap that not even Arnold Palmer has the right club to get out of. Swing as you may, without taking the experience objectively and learning from it, you’d simply dig and dig deeper into the hell that is the blues bogey monster.

Defeatism, depression, insecurity, fear… whatever you want to call it, it’s a powerful foe. You can’t fight it alone. You can’t focus on “it” solely. It’s the bully of the psychological playground and will kick your ass as soon as look at you.

I write this today, because I had someone say “no” to me – a proposal for work. I was pissed. I was despondent, but, instead of bowing my head and accepting defeat, I decided to fight back.  I asked the prospect this simple question:

“What was it that made your decision NOT to use our services?”

His answer?

“Well, while your proposal was very thorough and addressed our questions, we’ve just decided to go another direction.”

Loosely interpreted, “It’s not you, it’s me.” 

I was never going to win that fight, so I thanked him for his time, reminded him of the services we offer and graciously hung up the phone.

Was I still pissed? Yes, but I had another meeting to go to and didn’t have time to focus on the “no-ish” explanation.

I packed up my bag and went on to my meeting where I was GIVEN the entire marketing and communications strategy for 2012 (easily 3x the previous proposal) of a client that I didn’t expect to get more than some simple WordPress updates and FaceBook monitoring.

KER-SMACK…  Another door opened.

Had I been focused on the previous door, would I have seen the cues in the meeting that lead to this new business? Probably not. I would have been sullen and retracted my marketing and sales arms. But without hesitation, I noticed the opportunity and walked through the door, SLAMMING IT RIGHT IN THE FACE OF DEFEAT!

BOOO-YAH …  I JUST GAVE THE SMACK DOWN TO DEFEAT.

So, next time you get “No” for an answer, and we ALL will, take a step back, try to derive a lesson from it, and move on. If you have an opportunity to learn from your mistakes, then you can never consider them actual mistakes.

Rah-Rah-SIS-BOOM-BAH…  That’s as much cheer leading I do. I’d rather keep cooking… 

How do you handle rejection and the feelings that accompany it? Is there a process? Is there a plan to learn from it?  I’d LOVE to hear your stories about kicking “Defeat” in its ARSE!

Until next time…

Keep Cooking (positive mental momentum)
Andrew B. Clark
The Brand Chef

Maybe this will give some of my readers some perspective on how to address the trouble our economy is in.

Democrat? Republican? I don’t care. I think this issue is RELEVANT to us all.

The 12-Step Evolution of a Down Economy (Or… how to rape the economy and propagate slums in our suburbs):

Step1: Residents tire of rural congestion and discover beautiful, virgin territory

Step 2: Residents settle and develop land for suitable family living (“modernize”)
Step 3: Residents draw “new” residents on  shiny object & new opportunities
Step 4: “Community” develops retail and consumer tax base
Step 5: This entices residents into comfort and disillusionment with commercialism and retail tax abatements
Step 6:  Retail and consumer base offer incentives to “stay and grow” in the area with credit and superficial community amenities (that no one really uses)
Step 7:  Big Retail and Consumer tax base lulls residents into lethargic, numb zombie-like state of ignorance about economic cycles and surge growth detriments
Step 8: Zombies extend credit with little or NO reasonable cognitive control
Step 9: Retail and commercial base default on credit as corporate office search “New opportunities” in other beautiful, virgin territories.
Step 10:  Retail and commercial base close down / move away taking job and retail tax base with.
Step 11: Residents default on credit foreclose and lose job opportunities… look for the next shiny object.
Step 12: Original beautiful, virgin territory is left — unkempt, uncared for, unmarketable, uninhabitable and is sold or leased to those that will take ANYTHING to call their own, because that’s the American Dream

Are you living the “American Dream?”

Keep Cooking (TRUE Community – not the one we’re being SOLD)
Andrew B. Clark
The Brand Chef

It was hard at first, because I am such a visual person, I use an easel and HUGE note pads just to flesh out illustration ideas.  Imagine the space it takes to really flesh out a social media marketing campaign!

Well, yesterday, during a client planning session, I realized what my brain had been telling me for a few months now.  The dry erase wall is a good idea.

A Plan Is Worth 1,000 Words:

a plan is worth 1,000 words

In a matter of minutes, the clients and I flew through sheet after sheet of pad paper and pasted them to the wall.  The conversation was flowing so quickly that just keeping up with the ideas was a challenge. After we’d “Dumped” our wish list on the papers, we then, rearranged the pages and put the plan in systematic, chronological order.

PERFECT.

The clients left assured that the directives they assigned us were understood and the plan to achieve their goals was in place.  Smiles. Handshakes. Pats on the back. It all seemed so simple, but without the plan up on the wall, it was just words.

Try this approach next time you’re in a planning or strategy session with your clients or coworkers. It’s a little overwhelming for the “Non-visual” people in the room, but I guarantee when they see the path ahead of them, they’ll take the next step with you without asking another question.

My friends Mike Wagner and Jocelyn Wallace may have a thing-or-two to add to this post, yes?

Do you have other tips or techniques to help clients or coworkers visualize a plan?  Is it a whiteboard? Is it PowerPoint (God I hope not…

Let us know.  Or better yet…  show us…

Keep Cooking!
Andrew B. Clark
The Brand Chef