Archive for the TRUTHFUL Category

It’s Good Business, And It’s All About People.

Do you know anyone that you’d call a “Go-Getter?” Yeah, that guy/gal that always seems to be working on getting results at virtually any cost?  Sure, I know ’em quite well. I know, because I have always been one… A “do-er,” as one employer labeled me.  I

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A Nip Here, A Tuck There…

Sure…  every now-and-then, a brand needs to be “refreshed.”  But just like plastic surgery, “refreshing” a brand and completely rebuilding are two completely different things (think Kenny Rogers or Bruce Jenner).  Care needs to be taken not to destroy your brand integrity while maintaining your current brand

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