Archive for the RELEVANT Category

Uh… Better Late Than Never?

So, I picked up an issue of Advertising Age (actual print *gasp*) last week and slowly perused. On the cover article, reading, “Brands aren’t simply brands anymore. They’re the center of a maelstrom of social and political dialogue made possible by digital media…” as an opening quote

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It Takes A Village To Raise A Brand

Some companies have already pulled back the reigns on marketing communications, advertising, and building brand awareness. Why? Economy? Fear? Speculation? Hooey! Instead of spending your time and money trying to skirt around our economic problems (e.g. – cutting advertising, slashing marketing and basically hiding in your shell);

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