Subscribe1

Archive for the RELEVANT Category

Can 40-year Old Music Brands Stand The Test of Time?

don henley and david gilmour release new music 2015

I’m not sure if I’m getting old or if branding has become such an integral part of my existence that I can’t simply enjoy a new song anymore. Two of my music idols released tracks from their upcoming albums today. David Gilmour released the title track to

FEED ME MORE! >>

We Don’t Need Another Hero – A Rebuttal

This morning, one of my Des Moines social media cohorts wrote a post about the recent onslaught of social media companies, consultants and “Superstars” that have recently dotted our fine city. Troy Rutter hasn’t hidden his distaste for the trend of social media consultants popping up out

FEED ME MORE! >>

Time Travel Isn’t Possible… YET.

This comes off as a bit of a rant, but there are a lot of companies out there that are still behind the curve when it comes to social media marketing. It isn’t so much using the tools of social media like Facebook YouTube, Twitter and LinkedIn, but the brand and marketing strategy that powers those tools.

FEED ME MORE! >>

Is It Branding Or Just Bacon?

I sat back in my chair at Caribou this morning looking over a dark roast and a french toast muffin (a MUST try, by the way), thinking about the next post for The Brand Chef blog. I’ve written extensively about branding, personal branding and social media marketing.

FEED ME MORE! >>

Pioneering The Memory Sharing Niche

How does a Kodak, confronted with technology threats and a dated brand, change their position and re-brand themselves to be relevant and engaging to a new audience? Create a new niche! Read more to learn how it’s done.

FEED ME MORE! >>

Good Branding… It’s In The Eye Of The Beholder

(or…  lighten up already) Tell me, just who does your brand relate to? Good branding is subjective.  “A good brand” is completely based on the perspective of its target audience. One group of people can stand in a room and rip a brand from head-to-toe for everything

FEED ME MORE! >>

YAY, Twitter Lists… Now What?

What does the recent addition of  Twitter Lists mean to you?  It’s another enhancement for Twitter, sure, but what does it mean to your daily social media routine?  That question was asked at the Central Iowa Blogger’s (#CIB) meet-up this morning. At #CIB, the conversations revolve around

FEED ME MORE! >>

Competition, Cooperation In Social Media – What A Week!

When it comes to a little friendly competition, I’m all game.  I love the challenge.  I love the strategy.  And obviously, my friends over at Lessing Flynn advertising agency, think the same way. At the end of what was an extremely busy social media week for Central

FEED ME MORE! >>

TWITTER? You Must Be Insane…

“How in the heck can 140 characters make any impact on my customers?” Just a one of the response I’ve received from Nay-Sayers when I talk about using Twitter as a marketing tool. “Mindless babble…” “Fanboy frivolity…” I usually sit and listen (patiently) while they list out

FEED ME MORE! >>

Disney Bringing Spandex To The Playground?

Disney and Marvel? As an illustrator, as an artist, as an appreciator of all things cartoon and comic; heck as someone that used to be a kid, this buyout just doesn’t sit well with me.  Why would Disney, THE pinnacle of family entertainment choose to side-step their

FEED ME MORE! >>
Page 1 of 212

Join The Brand Chef In The Social Media Stew

connect with The Brand Chef subscribe to The Brand Chef's RSS Feed Follow The Brand Chef on Twitter Join The Brand Chef on Facebook What does The Brand Chef StumbleUpon? See some of The Brand Chef's Photgraphy Contact The Brand Chef Back to the Home page

Looking for GREAT Marketing Communications?

Marketing Communications Company Des Moines Iowa

Testimonials

TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

Contact The Brand Chef

Andrew B. Clark, The Brand Chef
p: 515.257.6584
e: thebrandchef@gmail.com