Can you say your brand is unique? Can you say you’re a pioneer? It seems like a simple concept, but when it comes down to it, it takes a commitment to a TRUE brand. Often times people ask what it takes to become “viral.” My answer: “You
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What’s your passion? Is it your job? Do you paint? Play an instrument? Are you lucky enough to get paid to do what you love? That’s okay… I don’t either. In college, I thought I was going to be the next superstar cartoonist – the next Berkeley
FEED ME MORE! >> →Hey Boomers… what would you do if you spent the last 35 (or more) years of your life working to secure your family, your finances, your future, and the economy tanked? Suddenly you find yourself out of a job due to corporate “out-placement” or “downsizing.” Suddenly, the
FEED ME MORE! >> →I just ordered Hugh MacLeod’s Ignore Evereybody: And 39 Other Keys To Creativity – simply because of the farcical treatment the folks over at Brand Autopsy gave it. I LOVE IT! More-so, I love the segment that they chose to feature. The Sex and Cash Theory –
FEED ME MORE! >> →I recently saw this post through a link from a high school friend on Facebook. Although I was simply scanning – not paying a lot of attention to the details of most of the entries – I had to read this one twice. The first time, I
FEED ME MORE! >> →Sure… every now-and-then, a brand needs to be “refreshed.” But just like plastic surgery, “refreshing” a brand and completely rebuilding are two completely different things (think Kenny Rogers or Bruce Jenner). Care needs to be taken not to destroy your brand integrity while maintaining your current brand
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