Archive for the Branding Category

Uh… Better Late Than Never?

So, I picked up an issue of Advertising Age (actual print *gasp*) last week and slowly perused. On the cover article, reading, “Brands aren’t simply brands anymore. They’re the center of a maelstrom of social and political dialogue made possible by digital media…” as an opening quote

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My Life Has A Soundtrack

This morning, I posted a question, via Twitter. “If your life had a soundtrack – like a movie – what would be the opening song? What would be the song running with the credits?” I had a lot of responses, both on Twitter and from my Facebook

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That ’70’s Marketing

I don’t know about you, but I’ve actually sat in on marketing strategy meetings that went a little like this… (Feed readers and Facebookers, click here to go to the post and see the video) Challenging economy? Intimidating competition? Sure, it’s hard to “do it yourself” when

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It Takes A Village To Raise A Brand

Some companies have already pulled back the reigns on marketing communications, advertising, and building brand awareness. Why? Economy? Fear? Speculation? Hooey! Instead of spending your time and money trying to skirt around our economic problems (e.g. – cutting advertising, slashing marketing and basically hiding in your shell);

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Recipe For Success… Lawyers, Brand Thyself!

I ran by an article this morning on Law.com (no idea how I got there). In it, I was intrigued by the dichotomy that law students or law grads have struggled with forever – Law can be a VERY profitable career, BUT it’s frowned upon to aggressively

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We Try Harder…

There’s a segment out there for everyone. It’s YOU. It’s truthful, relevant, unique, and engaging So, in this economy, instead of trying to bark louder than the big dogs, try something unique Avis has a great twist on it… Try harder at being YOU, and the rest

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