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Archive for the Branding Category

Casting In The Right Waters

As we sat, through torrential rain, heat, mosquitoes the size of mature poodles and some pretty overwhelming odors (from more than the fish), conversations turned from day-to-day work issues and family musings to…

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What’s On Your List Today?

I’m a list-maker. To-do lists. Shopping lists. Priority lists. Lists of favorite foods. Lists of “Grooves.” You name it; I’ll make a list for it. This morning, I was sitting in my “home office” (the dining room table) going over my most recent list – a “priority

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Under A Social Media Spell?

Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper… Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically the marketing departments of

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Addiction Can Be A Good Thing?

Hello, my name is Andy…  I’m a Social Media Addict. (all together now…  Hellooooo Andy!) Can you see it – some big, mental-ward-like facility filled with a circle of gray, plastic chairs…  smoke hanging heavy in the air like some support group meeting (enter Nurse Rached)?  Is

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So Big You’re… PLURAL?

There’s something I don’t understand.  If you’re a freelancer or an independent businessperson, why would your Web site or your marketing collateral consistently refer to “We” and “Our” (as in OUR services include… and WE are located in…, etc.)?  Is it a ploy to “sound” bigger than

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Get-Going Grooves – Volume 1

Music is part of my personal brand.  I’ve written about it before. But for the last six months I’ve created quite a significant illustration of that particular personal brand trait. As a little joke/hat-tip to my friend, Terry Starbucker, I started tweeting about what was rolling off

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Don’t Leave Your Customer Out In The Cold

For those of you that know me, locally, you’ve all probably heard (or even witnessed) the troubles I’ve been having with my 2004 Jeep Liberty. It seems like the winter of ’09-’10 has taken a pretty good toll on my little SUV. And for the past 14

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ONE Nation… ?

Our pledge of allegiance mentions something about being “One Nation,” and being, “Indivisible,” right?  Unfortunately, it’s been so long since I’ve heard it, I may have to check my facts on that. After watching the State of the Union address, I had to reflect on how, with

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Good Branding… It’s In The Eye Of The Beholder

(or…  lighten up already) Tell me, just who does your brand relate to? Good branding is subjective.  “A good brand” is completely based on the perspective of its target audience. One group of people can stand in a room and rip a brand from head-to-toe for everything

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Are You Good, Or Are You DAMN Good?

A thought came to my mind this morning.  It was in relation to a “Get-Going Groove of the day” post I made about Jaco Pastorius. “Are you good or are you damn good?” He was a troubled musician that had a talent that was second to none.

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