Archive for the Branding Category

Marketers – You Need To SPEND!

Economic times are tough for marketing and advertising agencies. Businesses are backing off marketing budgets. Some are folding their hands and letting fate take their brand into the abyss. Heck, some are closing the doors all together. And that directly affects the marketing and agency professionals that

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We Don’t Need Another Hero – A Rebuttal

This morning, one of my Des Moines social media cohorts wrote a post about the recent onslaught of social media companies, consultants and “Superstars” that have recently dotted our fine city. Troy Rutter hasn’t hidden his distaste for the trend of social media consultants popping up out

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Time Travel Isn’t Possible… YET.

This comes off as a bit of a rant, but there are a lot of companies out there that are still behind the curve when it comes to social media marketing. It isn’t so much using the tools of social media like Facebook YouTube, Twitter and LinkedIn, but the brand and marketing strategy that powers those tools.

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What A Vacation!

What do YOU do to stay productive during vacation times? Are you able to balance work and life demands? If not, The Brand Chef has a story about his recent vacation that may make you feel good.

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Is It Branding Or Just Bacon?

I sat back in my chair at Caribou this morning looking over a dark roast and a french toast muffin (a MUST try, by the way), thinking about the next post for The Brand Chef blog. I’ve written extensively about branding, personal branding and social media marketing.

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Flourish Where You Live

When I started this little title contest I asked myself one, somewhat intimidating question.  “What if I didn’t see any entries?” It happened before. I was terrified, but with faith in my social media community, I posted anyway. I checked stats after an hour – nothing.  I

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Conquer Writer’s Block – Save The World!

Life spins around us pretty fast. It’s astounding that when we sit down to write, create, work, or whatever; the world comes to a screeching halt. Of course the distractions, the annoying emails, the tweets and post alerts seem to continue, but when creating really matters, you

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You’re Going To Die Anyway

Feel that? It’s your life slipping away. Yep. Every second of every minute that you spend reading this post, you’re slowly dying. Breath by breath, each heartbeat with each syllable, you creep closer to the end. oooooooooh…. Pretty ominous, huh? So, why the dark perspective? Well, this

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Time To Paint The Barn?

There it stands before you – a big eyesore. It’s weathered and showing it’s age. Your neighbors scowl and roll their eyes as they drive by. Time and the environment have dilapidated the exterior, showing flakes and deep veins of coarse texture. But the foundation and supports

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Character Counts In Business Too

Can BP and other major corporations say that their company character is aligned with their brand? There’s an important connection. When the two support each other, everyone wins!

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