Subscribe1

Archive for the Branding Category

Ferris Bueller and Carl Jung = “Righteous Dudes.”

Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today. Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim

FEED ME MORE! >>

The Brand Chef Launches AreYouSharketing.com

Some of the best ideas come quickly and simply. In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that “…if

FEED ME MORE! >>

Snow Day Social Media Fun – February 2, 2011

What do YOU do on a Snow Day in central Iowa? Well, if you’re at all involved in social media, you get online and jump into the conversation (ANY conversation). There’s always a chat, a dialogue, a debate or simply silly talk going on within Twitter. As

FEED ME MORE! >>

You Can’t Rely on Gimmick Branding

Differentiation. It’s one of the keys to good branding. Branding and marketing professionals have been beating that drum since the dawn of communication. But being “Different” in simple separation from the competition isn’t enough. Differentiation needs to add value. Otherwise what good does it do for the

FEED ME MORE! >>

The Interview… Who IS The Brand Chef?

Have you ever wondered how I became The Brand Chef? It’s not a story I tell often, but in a recent  interview with Johnny Wright (Twitter: @unsecretshopper), better known as The UnSecret Shopper the TRUTH was revealed. The request came out of the blue (proof of building

FEED ME MORE! >>

Marketers – You Need To SPEND!

Economic times are tough for marketing and advertising agencies. Businesses are backing off marketing budgets. Some are folding their hands and letting fate take their brand into the abyss. Heck, some are closing the doors all together. And that directly affects the marketing and agency professionals that

FEED ME MORE! >>

We Don’t Need Another Hero – A Rebuttal

This morning, one of my Des Moines social media cohorts wrote a post about the recent onslaught of social media companies, consultants and “Superstars” that have recently dotted our fine city. Troy Rutter hasn’t hidden his distaste for the trend of social media consultants popping up out

FEED ME MORE! >>

Time Travel Isn’t Possible… YET.

This comes off as a bit of a rant, but there are a lot of companies out there that are still behind the curve when it comes to social media marketing. It isn’t so much using the tools of social media like Facebook YouTube, Twitter and LinkedIn, but the brand and marketing strategy that powers those tools.

FEED ME MORE! >>

What A Vacation!

What do YOU do to stay productive during vacation times? Are you able to balance work and life demands? If not, The Brand Chef has a story about his recent vacation that may make you feel good.

FEED ME MORE! >>

Is It Branding Or Just Bacon?

I sat back in my chair at Caribou this morning looking over a dark roast and a french toast muffin (a MUST try, by the way), thinking about the next post for The Brand Chef blog. I’ve written extensively about branding, personal branding and social media marketing.

FEED ME MORE! >>
Page 2 of 912345...Last »

Join The Brand Chef In The Social Media Stew

connect with The Brand Chef subscribe to The Brand Chef's RSS Feed Follow The Brand Chef on Twitter Join The Brand Chef on Facebook What does The Brand Chef StumbleUpon? See some of The Brand Chef's Photgraphy Contact The Brand Chef Back to the Home page

Looking for GREAT Marketing Communications?

Marketing Communications Company Des Moines Iowa

Testimonials

TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

Contact The Brand Chef

Andrew B. Clark, The Brand Chef
p: 515.257.6584
e: thebrandchef@gmail.com