Steroid Scandal KILLS Another Saint’s Brand?

steroid scandal kills another sain's brand

This post was originally published in a personal rant on Facebook. After thinking about it, I decided to pull this post over to TheBrandChef.com to push it to a point. This is a PERSONAL BRANDING issue if there ever was one.  Alex Rodriguez (“A-Rod”) and his doping

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AIGA – Get A Job Bootcamp 2013

I remember the day I sat with my class at DMACC listening to the industry professionals speak on what the the job market looked like for designers and how to best position yourself to be hired in a “very competitive 1991/92 job market.” I was terrified. Resume?

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#140Character Conference Hits Des Moines

For the last two years I have had the honor of speaking at the #140 Character Conference held in Des Moines, Iowa. It’s a tremendous, national series of events that originated with Jeff Pulver ( @JeffPulver ) as a call-to-action for the Twitter and social media community

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Don’t Be A Brand Poser

Today, I’m speaking as your brand advocate. If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s

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Create A Personal Annual Report

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Jonathan Fields is an author… That’s where it all started for me. I read his book, Uncertainty, Turning Fear and Doubt Into Fuel for Brilliance. And for those that know me, I NEEDED it. I can’t say it changed my life. I’ve personally understood what he wrote

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“Flipping” Your Blog Easy

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**As a disclaimer, I was just informed this morning (by my Intern) that Cisco has discontinued the production of the FLIP video Camera.  So ANYWHERE I say “FLIP…”  Insert the words “Cell Phone.”  While it lacks the same fun and double entendre as “FLIP,” the premise still

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A Plan Is Worth 1,000 Words

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As CreateWOW embarked on decorating our new office space, I sent out a tweet asking if someone new of a product or a solution to make an entire wall an erasable white board.  I did get some answers, but none that I would have been comfortable with. 

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Online Illustrators Need An Advocate

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Well, I found one.  In an article I read a few months ago, Kohi Vinh brought to the foreground the alarmingly BAD illustration and exposure artists are getting online. While I could have written a post agreeing with his post…  I wanted to do one better. Below

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Ferris Bueller and Carl Jung = “Righteous Dudes.”

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Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today. Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim

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The Brand Chef Launches AreYouSharketing.com

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Some of the best ideas come quickly and simply. In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that “…if

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