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Archive for the ENGAGING Category

Boomers’ Branding Ballyhoo

Hey Boomers…  what would you do if you spent the last 35 (or more) years of your life working to secure your family, your finances, your future, and the economy tanked? Suddenly you find yourself out of a job due to corporate “out-placement” or “downsizing.” Suddenly, the

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T.G.I. Fridays Steps In It Socially?

T.G.I. Fridays …  what can you say but “ubiquitous?” They’re everywhere. From every other street corner of any slightly metropolitan city to parodies in cult films, they’ve become the Walgreens of the “casual dining” industry. If there’s a cross section of people and commerce, they’ll be there,

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It’s Good Business, And It’s All About People.

Do you know anyone that you’d call a “Go-Getter?” Yeah, that guy/gal that always seems to be working on getting results at virtually any cost?  Sure, I know ’em quite well. I know, because I have always been one… A “do-er,” as one employer labeled me.  I

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Sex Or Cash? A Masterpiece Theater Interlude

I just ordered Hugh MacLeod’s Ignore Evereybody: And 39 Other Keys To Creativity – simply because of the farcical treatment the folks over at Brand Autopsy gave it. I LOVE IT! More-so, I love the segment that they chose to feature.  The Sex and Cash Theory –

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Seven Steps To Staying Socially Top-Of-Mind

What is your brand doing to maintain relevance to its audience?  If your / your company’s brand is dependent on continued exposure in a specific market, what are the steps you’re taking to maintain that contact and staying “top-of-mind?” Back in “the day” it was a combination

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John Hughes Made Awkward Okay

I recently saw this post through a link from a high school friend on Facebook.  Although I was simply scanning – not paying a lot of attention to the details of most of the entries – I had to read this one twice. The first time, I

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Campaigning For “Youville” – Telling VS. Talking

Are you successful in social media campaigning? Look around you.  Is there anyone else with you?  Is there anyone even near you? Okay…  I say that somewhat figuratively.  But think about it.  Are you TELLING others about your business, your industry, politics, dreams, fears, or aspirations? Or

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Amazon & Zappos Sittn’ In A Tree…

K – I – S – S – ING… First comes LOVE, then comes MARRIAGE…  (then, a whole bunch of legal jargon) But what comes next? For $800 million, Amazon gets the opportunity to plug their Teflon-esque business model in to the Gen-Y Juggernaut that is Zappos.

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Will Tweet For Food

Ran across this great story from CNN on a New York gourmet catering service that is utilizing Twitter to update customers and followers on everything from the hours of operation, to specials, even WHERE the truck will be at any given moment! I just have to say

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If Traditional Media Is Dead, Now What?

It’s happened again.  Another failed attempt to reformulate a dysfunctional communication model has been rejected by readers, commuters and, well, basically everyone on the planet. Back in January, I found an interesting fact on journalism.org that illustrated dramatic declines in readership of traditional newspapers, magazines, as well

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