This Snow-Day Is Brought To You By…

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This post is for my fellow Midwesterners that have, over the last 60 hours, braved the cold, wind and driving snow from one of the worst blizzards seen in this area in almost a decade. Last time Iowa had snow like Tuesday and Wednesday’s storm was 1992.

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Be Unique. Be Infectious. Start Something Bigger Than “You.”

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Can you say your brand is unique?  Can you say you’re a pioneer? It seems like a simple concept, but when it comes down to it, it takes a commitment to a TRUE brand.  Often times people ask what it takes to become “viral.” My answer: “You

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Word-Of-Mouth At Light Speed

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Having worked in the restaurant industry through most of my adolescence and into my early 20’s, I was well aware of the old adage that went something like: If a single upset customer tells 10 friends about an unsatisfactory experience, it’s conceivable those 10 friends could perpetuate

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Your Marketing Can’t Fix Crazy…

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Yes, I said it. As “The Brand Chef,” that’s something I never thought would come out of my mouth.  But in a recent meeting with a friend, I closed my laptop, pushed my chair back and looked him straight in the eye and said these exact words:

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YAY, Twitter Lists… Now What?

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What does the recent addition of  Twitter Lists mean to you?  It’s another enhancement for Twitter, sure, but what does it mean to your daily social media routine?  That question was asked at the Central Iowa Blogger’s (#CIB) meet-up this morning. At #CIB, the conversations revolve around

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3 Questions You Need To Ask

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Social media tools are easy to acquire…  Sure.  But just like a sharp knife, you may not want to hand it over to any shlub that walks into the kitchen.  If your company wants to start cooking up some social media marketing, you’d better be ready to

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Are You Listening?

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How do social media tools work within your marketing plan?  Have you thought of how to integrate Twitter into your public relations strategy?  Is your employer brand reflected properly on LinkedIn?  Can social media augment all of these practices? All very valid questions… At this week’s Greater

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Inbound Marketing 101 – Picking The Brains!

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Search engine optimization (SEO) is a sticky wicket, especially for me – basically a “marketing/branding guy.”  I’m still very green, but I’ve learned quite a bit from the HUGE brains of local developers (and friends), as well as those I follow through blogs and other sites. One

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Socially Responsible?

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I LOVE social media.  It’s the wild west in cyberspace. Not only can I post anything I want on this blog, my Facebook account, my Twitter account(s) or any number of other outlets (look to the right) I subscribe to; but I can search and monitor (virtually)

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Hello, I’m Following You On Twitter.

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Now that you have a Twitter account, what do you do to make it work for you? Jump In and Start Tweeting: Social media is not exactly social in the beginning.  It’s a lot of people, alone, standing at the edge of the chasm yelling trivial facts

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