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Archive for the ‘Branding’ Category

AIGA – Get A Job Bootcamp 2013

TRUE-Branding_book_andrew_clark

I remember the day I sat with my class at DMACC listening to the industry professionals speak on what the the job market looked like for designers and how to best position yourself to be hired in a “very competitive 1991/92 job market.” I was terrified. Resume?

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#140Character Conference Hits Des Moines

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For the last two years I have had the honor of speaking at the #140 Character Conference held in Des Moines, Iowa. It’s a tremendous, national series of events that originated with Jeff Pulver ( @JeffPulver ) as a call-to-action for the Twitter and social media community

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Don’t Be A Brand Poser

TRY-to-engage

Today, I’m speaking as your brand advocate.
If I’m your brand advocate, we, in some significant way, have made a connection. Your unique message has fought through the din of chaos and clutter and found it’s way into my heart, my mind and even my soul. It’s now

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Create A Personal Annual Report

Jonathan Fields is an author…
That’s where it all started for me.
I read his book, Uncertainty, Turning Fear and Doubt Into Fuel for Brilliance. And for those that know me, I NEEDED it. I can’t say it changed my life. I’ve personally understood what he wrote in the

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“Flipping” Your Blog Easy

**As a disclaimer, I was just informed this morning (by my Intern) that Cisco has discontinued the production of the FLIP video Camera.  So ANYWHERE I say “FLIP…”  Insert the words “Cell Phone.”  While it lacks the same fun and double entendre as “FLIP,” the premise still

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A Plan Is Worth 1,000 Words

As CreateWOW embarked on decorating our new office space, I sent out a tweet asking if someone new of a product or a solution to make an entire wall an erasable white board.  I did get some answers, but none that I would have been comfortable with. 

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Online Illustrators Need An Advocate

Well, I found one.  In an article I read a few months ago, Kohi Vinh brought to the foreground the alarmingly BAD illustration and exposure artists are getting online. While I could have written a post agreeing with his post…  I wanted to do one better.
Below is

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Ferris Bueller and Carl Jung = “Righteous Dudes.”

Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today.
Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim when

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The Brand Chef Launches AreYouSharketing.com

Some of the best ideas come quickly and simply.
In a conversation with a good friend, we were mulling over the unique challenges we both have with clients, agencies and production houses when it comes to being effective marketers.  He made a very valid point that
“…if everyone worked

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Snow Day Social Media Fun – February 2, 2011

What do YOU do on a Snow Day in central Iowa? Well, if you’re at all involved in social media, you get online and jump into the conversation (ANY conversation). There’s always a chat, a dialogue, a debate or simply silly talk going on

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Andrew B. Clark, The Brand Chef
CreateWOWmarketing, LLC
1533 Linden Street, #100
Des Moines, Iowa 50309
p: 515.257.6584
e: thebrandchef@gmail.com
andrew@createwowmarketing.com