I want to preempt any debate from this post and explain to you all, I am no outdoors man. I don’t like camping. “Roughing it,” to me, is a Super 8 without a whirlpool. I don’t like hunting and I’ve been fishing once in the last 10 years. But, I’ll tell ya’ what, that one fishing trip resulted more than a pile of smelly clothes and a few days of hangovers.
As we sat, through torrential rain, heat, mosquitoes the size of mature poodles and some pretty overwhelming odors (from more than the fish), conversations turned from day-to-day work issues and family musings to some pretty unbelievable fishing strategies. While I, the novice of the group, simply jabbed a leech (yes, the blood-sucking invertebrate) on the end of the hook and threw it out in the water, others in the group pulled out what seemed to be a Roland Martin-esque playbook for the event. Even before we boarded the “boat,” (I put that in quotes, because a boat, to me, is something you can sail or ski behind… not these little canoes) there would be long, deep discussions about the strategy behind our expedition.
Can see where I’m going with this? Yep… Marketing is a lot like fishing… I’m sure you’ve heard that before, but I wonder how many people really think about the similarities.
When you’re working up your “plan of attack” in marketing sessions, do you ask your team (or yourself) these questions?
- What EXACTLY are we fishing for?
- What bait / lure is better for muskie versus trout?
- What time of day is best for fishing here?
- Is it better to cast multiple lines or to target a specific area with one line and diligent effort?
- Are others having success in this area of the lake?
- Should we cast our line in uncharted territories?
- Are there limits to the size of fish we want (too big or too small)?
- Are there limits to the amount of fish we can catch (Is one enough? Can we handle 100?)?
- Do these hip-waders make my butt look big? 🙂
Never the less, if that one fishing trip taught me anything, it was that you need a plan before casting your line into the waters. Fish (like clients) are capricious little buggers and unless you have the right strategy, you’re going to pull back an empty hook.
“Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime”— Chinese Proverb
Keep Cooking (with a little lemon and butter sauce)!
Andrew B. Clark
The Brand Chef