Be Unique. Be Infectious. Start Something Bigger Than “You.”

Can you say your brand is unique?  Can you say you’re a pioneer?

It seems like a simple concept, but when it comes down to it, it takes a commitment to a TRUE brand.  Often times people ask what it takes to become “viral.”

My answer:

“You can’t  Being “viral” is entirely based on the community you’ve created…”

Here’s a great example:

(Facebookers and feed readers need to click here to see this great video.)

Okay, maybe they’re all stoned.  But they all seem to be “drinking the same Kool-Aid” – tainted or not.

This guy’s belief in his unique value inspired others to engage.  Can you say your brand is this infectious?  How can you make it so?

Keep Cooking (unique ways to engage your audience)
Andrew B. Clark
The Brand Chef