K – I – S – S – ING… First comes LOVE, then comes MARRIAGE… (then, a whole bunch of legal jargon) But what comes next?
My question – Will Amazon take ques from Zappos’ incredibly engaging (and successful) social media strategy and start working in a system for creating conversation around the products THEY sell?
- reviews of books with “live” discussions?
- conversations on service?
- community-building around the Amazon name… ?
- engagement as a tour-de-force in social media circles?
And Zappos – talk about a distribution partner. I’m sure that the $1 Billion they’re expected to do in 2010 will be adjusted accordingly, knowing the incredible power that’s now at their disposal. Remember, it says “Powered by service™” right beneath their logo… How, besides distribution and the INCREDIBLE influx of cash and public relations can Zappos take advantage of the union?
Not a bad deal at $800 Million… For either party.
I’m interested to see how this changes things. I see Amazon, although the bigger entity, benefiting from this more than Zappos. What do you think???
Food for thought.
Andrew B. Clark
The Brand Chef
P.S. – this would be The Brand Chef’s 100th Post… Although I had something else planned for this momenous milestone, I thought this conversation would be more interesting… Be watching for my 101st post!