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Amazon & Zappos Sittn’ In A Tree…

K – I – S – S – ING… First comes LOVE, then comes MARRIAGE…  (then, a whole bunch of legal jargon) But what comes next?

For $800 million, Amazon gets the opportunity to plug their Teflon-esque business model in to the Gen-Y Juggernaut that is Zappos. (AdAge article here)

amazon_zappos_loveMy question – Will Amazon take ques from Zappos’ incredibly engaging (and successful) social media strategy and start working in a system for creating conversation around the products THEY sell?

  • reviews of books with “live” discussions?
  • conversations on service?
  • community-building around the Amazon name… ?
  • engagement as a tour-de-force in social media circles?

And Zappos – talk about a distribution partner.  I’m sure that the $1 Billion they’re expected to do in 2010 will be adjusted accordingly, knowing the incredible power that’s now at their disposal.  Remember, it says “Powered by service™” right beneath their logo…  How, besides distribution and the INCREDIBLE influx of cash and public relations can Zappos take advantage of the union?

Not a bad deal at $800 Million…  For either party.

I’m interested to see how this changes things.  I see Amazon, although the bigger entity, benefiting from this more than Zappos.  What do you think???

Food for thought.

Keep Cooking!
Andrew B. Clark
The Brand Chef

P.S. – this would be The Brand Chef’s 100th Post…  Although I had something else planned for this momenous milestone, I thought this conversation would be more interesting…  Be watching for my 101st post!

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TheBrandChef is about as well rounded marketer as you can get. He can design, strategize, analyze, and execute on any size marketing project from web to video and more. Andy Brudtkuhl

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