2011 April | The Brand Chef

Apr 19 2011

Ferris Bueller and Carl Jung = “Righteous Dudes.”

Salon.com, that ubiquitous source of blogging love that we all have grown just a little bored with recently, spouted a surprisingly great post today.

image credit: Salon.com / Timothy Goodman

Timothy Goodman, new Salon author, reflects on how social media has changed the direction in which branding professionals like me and others aim when it comes to effectively communicating to a client’s target audience. It’s no longer the Don Draper “Tell ‘em and they’ll believe it – ’cause it’s F*&n’ TV, damn-it…” generation. Social media has provided an open source sensibility to marketing and communications and Goodman brings that point to clarity very eloquently in, “How do we brand our evolving selves?” Goodman describes the Jungian classification of “Archetypal Character Traits” that they could then classify brands into and beautifully ties it into one of my favorite movies:

It makes me think about “Ferris Bueller’s Day Off” when Mr. Edward Rooney’s secretary, Grace, speaks about Ferris: “Oh, he’s very popular, Ed. The sportos, the motorheads, geeks, sluts, bloods, wasteoids, dweebies, dickheads — they all adore him. They think he’s a righteous dude.” And this is exactly the role social media outlets are playing. These brands don’t have to be archetypal anymore, they just have to gainfully house all archetypes.

Integrating Carl Jung into my chosen career certainly gives it a little “Cerebral Credibility”

It (social media) has turned the tables on the “brand warriors” (not you Mark) out there. We, as advertisers and communications specialists, have a responsibility to develop a brand for, in and around an ever-evolving target audience. It’s no longer a push marketing model. It CAN’T be a react marketing model either.

Unfortunately, I left my clairvoyance license in a bar somewhere in 1992. I wonder if that would be doing me (or anyone else) any good today?

Thanks to Cathy J. Prince (site coming soon) for pointing out the post, and thanks to Timothy Goodman for reminding us all what the task at hand is. Keep the needle moving and we’ll all be headed in the right direction… until they change their minds.

Be the story.

Keep Cooking!
Andrew B. Clark
The Brand Chef

no comments | tags: Andrew B. Clark, article, Branding, Carl Jung, create wow marketing, CreateWOWmarketing, Des Moines, Ferris Bueller, Iowa, plog, post, Salon.com, The Brand Chef, thebrandchef, Timothy Goodman | posted in Branding, Communications, Effective Branding, inspiration

Apr 11 2011

CreateWOW is Looking for Interns – #dmintern

Growth is a positive thing. I mean growth that produces great things:

Business opportunities
Professional credibility
Community ties
Industry stability
Economical security

ALL good things, right?

YES!

So why not join the CreateWOW team and grow with us (me)?

If you have a desire to join a nimble, progressive marketing and communications company with a drive to change how companies use media, then I want to hear from you.

CreateWOWmarketing, LLC has brought on a handful of new clients that will require talent and support from:

Public Relations Professionals
Media Buyers and Managers
Account and Marketing Managers
Creatives and Multi-Channel Graphic Designers

And while I want to “Do It ALL,” I just can’t…

I’M not looking for just anyone. The people that are brought into the CreateWOW culture will need to be inspired by creativity and driven to create WOW for our clients using traditional and emerging marketing tactics.

These positions are to be considered “Internships” until the candidate has proven him / herself in the job.

I do pay my interns.

Don’t throw your resume at me and expect a call. Connect with me on a unique, engaging and relevant level to the position YOU hope to fill. And for God’s sake, be Truthful.

I want the team to reflect CreateWOW. I want the team to GROW CreateWOW.

So, there you have it. The proverbial ball is in your court.