Then again, it might be beneficial to make those same suggestions to clients that parents so often make to children: Sure, go ahead and runaway. Just don’t come crying to me when you get hungry in an hour.

By offering a stark and practical summation of the game, the wiser clients realize your methods – while not flashy – will likely yield the best results.

Anyway, another good post, sir. I especially enjoyed the “groovy doohickey” line. Use to borrow my older sister’s makeup back in high school to cover those up.

Just like your children, some “customers” just don’t listen very well. Having their marketing heard is one thing, and I encourage good, strategic marketing. But if they’re constantly coming to you with the latest hot technique or strategy, how do you tell them it just may not be what they “NEED?”

Somewhere the “Want vs. Need” paradigm should to shift back toward need. Good branding can drive a lot of this, but with the speed of technology and the communication surrounding it, those of us charged with making marketing strategies successful need to make sure the NEEDs are being met.

So, do we act like strict parents or do we let the kids run amok?

Thanks for stopping by!

Keep Cooking!
Andrew B. Clark
The Brand Chef