Archive for March 2010

What’s On Your List Today?

By The Brand Chef on March 28, 2010 / Family, Inspiration, Personal Brand / 4 Comments

Tags: Family, kids, lists, priorities, Sunday, to-do, work-life-balance

I’m a list-maker. To-do lists. Shopping lists. Priority lists. Lists of favorite foods. Lists of “Grooves.” You name it; I’ll make a list for it.
This morning, I was sitting in my “home office” (the dining room table) going over my most recent list –

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Under A Social Media Spell?

By The Brand Chef on March 26, 2010 / ENGAGING, Marketing, Public Relations, Rants, Social Media, TRUTHFUL, UNIQUE / 4 Comments

Tags: Advertising, Advertising Agency, dicipline, education, magic, Marketing, Public Relations, Social Media, strategy

Look deeply into my eyes… you are feeling veeeery sleepy… sleeeeepy… deeeeper… deeeeeeeeper… relax and let the social media mystique take you to a happier place. Deeeeper…
Yeah, sometimes I feel like social media has cast some kind of spell over businesses, specifically

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Addiction Can Be A Good Thing?

By The Brand Chef on March 20, 2010 / Communications, Community, ENGAGING, Funny, Inspiration, News, Nonsense, Personal Brand, Rants, Social Media, Twitter / Leave a comment

Tags: discipline, education, Funny, how-to, leadership, learning, rant, Social Media, strategy, The Brand Chef, time management

Hello, my name is Andy… I’m a Social Media Addict. (all together now… Hellooooo Andy!) Can you see it – some big, mental-ward-like facility filled with a circle of gray, plastic chairs… smoke hanging heavy in the air like some support group meeting (enter Nurse Rached)?

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So Big You’re… PLURAL?

By The Brand Chef on March 11, 2010 / Branding, Funny, Personal Brand, Rants, TRUTHFUL / 6 Comments

Tags: Branding, contractor, ethics, freelance, honesty, personal branding, rant, sales

There’s something I don’t understand. If you’re a freelancer or an independent businessperson, why would your Web site or your marketing collateral consistently refer to “We” and “Our” (as in OUR services include… and WE are located in…, etc.)? Is it a ploy to “sound” bigger than

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Archive for March 2010

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