Comments on: Word-Of-Mouth At Light Speed http://thebrandchef.com/2009/12/word-of-mouth-at-light-speed/ Let's Get Cookin' -- The Brand Chef Helps Spice Up Your Brand! Mon, 26 Jul 2010 14:45:23 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Andrew http://thebrandchef.com/2009/12/word-of-mouth-at-light-speed/#comment-663 Andrew Mon, 07 Dec 2009 02:45:10 +0000 http://thebrandchef.com/?p=1844#comment-663 Thanks Lara - From what I've experienced there is a direct correlation between the style of restaurant management and marketing to the amount (if any) of social media is being integrated. I'll be interested to see what happens over the next couple years. In my opinion, either restaurants will adopt or they will be left behind. Keep Cooking! Andrew B. Clark The Brand Chef Thanks Lara –

From what I’ve experienced there is a direct correlation between the style of restaurant management and marketing to the amount (if any) of social media is being integrated. I’ll be interested to see what happens over the next couple years.

In my opinion, either restaurants will adopt or they will be left behind.

Keep Cooking!
Andrew B. Clark
The Brand Chef

]]> By: Lara Dickson http://thebrandchef.com/2009/12/word-of-mouth-at-light-speed/#comment-662 Lara Dickson Sun, 06 Dec 2009 18:55:04 +0000 http://thebrandchef.com/?p=1844#comment-662 Excellent article Andrew! The resto industry needs to accept that social media is happening - with or without them. Some folks are getting it right and reaping the rewards - like community building, righting bad reviews, and giving back. Others are either not interested (or afraid) or just have a toe in and wonder why its not working to improve their customer relations and bottom line. People will talk about a resto - whether that resto is listening or not. Excellent article Andrew! The resto industry needs to accept that social media is happening – with or without them. Some folks are getting it right and reaping the rewards – like community building, righting bad reviews, and giving back. Others are either not interested (or afraid) or just have a toe in and wonder why its not working to improve their customer relations and bottom line. People will talk about a resto – whether that resto is listening or not.

]]> By: Tweets that mention Word-Of-Mouth At Light Speed | The Brand Chef -- Topsy.com http://thebrandchef.com/2009/12/word-of-mouth-at-light-speed/#comment-658 Tweets that mention Word-Of-Mouth At Light Speed | The Brand Chef -- Topsy.com Fri, 04 Dec 2009 13:12:49 +0000 http://thebrandchef.com/?p=1844#comment-658 [...] This post was mentioned on Twitter by Andrew B. Clark and Andrew B. Clark, Andrew B. Clark. Andrew B. Clark said: New blog post: Word-Of-Mouth At Light Speed http://thebrandchef.com/2009/12/word-of-mouth-at-light-speed/ [...] [...] This post was mentioned on Twitter by Andrew B. Clark and Andrew B. Clark, Andrew B. Clark. Andrew B. Clark said: New blog post: Word-Of-Mouth At Light Speed http://thebrandchef.com/2009/12/word-of-mouth-at-light-speed/ [...]

]]> By: Andrew http://thebrandchef.com/2009/12/word-of-mouth-at-light-speed/#comment-657 Andrew Fri, 04 Dec 2009 12:33:19 +0000 http://thebrandchef.com/?p=1844#comment-657 Fantastic response, Jeffery! I couldn't agree more. We coach clients to get the strategy figured out before "jumping in the waters." With the speed of engagement as it is, we need to prepare them to merge into traffic smoothly. We encourage a brand monitoring program first, just to show the value of the tools. Then, once they feel comfortable with the functionality, we start adding engagement, PR and marketing to the mix. I'm excited to see what the future holds for engagement and service in the next 2 to 5 years. This is going to be a fun ride. Thanks so much for stopping by the kitchen! Keep Cooking! Andrew B. Clark The Brand Chef Fantastic response, Jeffery!

I couldn’t agree more.

We coach clients to get the strategy figured out before “jumping in the waters.” With the speed of engagement as it is, we need to prepare them to merge into traffic smoothly. We encourage a brand monitoring program first, just to show the value of the tools. Then, once they feel comfortable with the functionality, we start adding engagement, PR and marketing to the mix.

I’m excited to see what the future holds for engagement and service in the next 2 to 5 years. This is going to be a fun ride.

Thanks so much for stopping by the kitchen!

Keep Cooking!
Andrew B. Clark
The Brand Chef

]]> By: Jeffrey Summers http://thebrandchef.com/2009/12/word-of-mouth-at-light-speed/#comment-656 Jeffrey Summers Fri, 04 Dec 2009 06:29:07 +0000 http://thebrandchef.com/?p=1844#comment-656 The guest is not always right. In fact, they are rarely right. But they are always the guest. And it's ok for guests to be wrong. Social media is already having an affect on the restaurant & hospitality industry - as it has for decades (meaning long before social media was social media). Most operators are not ready for social media because their businesses are not engaging enough to have their bad operations and extremely poor hospitality amplified by a factor of 100. So the question isn't one of ignoring social media but of ignoring the heightened social & engaging nature of all consumer experiences today - everywhere. In fact we insist that clients get their operations in order before starting to engage guests through social media. The guest is not always right. In fact, they are rarely right. But they are always the guest. And it’s ok for guests to be wrong.

Social media is already having an affect on the restaurant & hospitality industry – as it has for decades (meaning long before social media was social media).

Most operators are not ready for social media because their businesses are not engaging enough to have their bad operations and extremely poor hospitality amplified by a factor of 100.

So the question isn’t one of ignoring social media but of ignoring the heightened social & engaging nature of all consumer experiences today – everywhere.

In fact we insist that clients get their operations in order before starting to engage guests through social media.

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