Comments on: 5 Things I Hate About Branding Experts

By: Andrew

Andrew — Thu, 28 Jan 2010 18:02:12 +0000

Thank you, Jeffrey! And thanks for stopping by The Brand Chef’s kitchen. I look forward to hearing more from you!

Keep Cooking!
Andrew B. Clark
The Brand Chef

By: Andrew

Andrew — Thu, 28 Jan 2010 18:01:05 +0000

Thanks Troy!

I really appreciate all of the network and social media “love” you provide for our community! And seeing as though we’re of like-minds on the whole “Expert” thing, I’ll skip calling you one… although you ARE damn good…

Keep Cooking!
Andrew B. Clark
The Brand Chef

By: Troy Rutter

Troy Rutter — Tue, 26 Jan 2010 15:54:38 +0000

I really like this post, Andrew – it speaks volumes in a very concise way. I know I speak a lot about “social media expert” and I fear maybe the “SME’s” are now re-branding themselves as “brand experts” since people are starting to scrutinize their “routines” more carefully.

I really like the part about not applying Method A to Company B. So true, and companies that try merely to duplicate past performances using past techniques are going to get left behind.

By: Jeffrey Luke

Jeffrey Luke — Tue, 26 Jan 2010 13:33:40 +0000

Andrew,

Your point #1 is really what it’s all about. Slapping a new coat of paint on a used car doesn’t it make it new or run any better. Brands are not manufactured, they are grown.

Keep up the god work.

By: Andrew

Andrew — Tue, 29 Dec 2009 21:56:33 +0000

Thanks Mav!

A little humility and open ears tend to make the process much easier, right?!?

Thanks for stop[ping by the kitchen. Hope to talk to you soon.

Andrew B. Clark
The Brand Chef