Comments on: If Traditional Media Is Dead, Now What? http://thebrandchef.com/2009/07/if-traditional-media-is-dead-now-what/?utm_source=rss&utm_medium=rss&utm_campaign=if-traditional-media-is-dead-now-what Let's Get Cookin' -- The Brand Chef Helps Spice Up Your Brand! Wed, 23 Nov 2011 21:21:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: danielmaurice http://thebrandchef.com/2009/07/if-traditional-media-is-dead-now-what/#comment-216 danielmaurice Thu, 09 Jul 2009 19:30:37 +0000 http://thebrandchef.com/?p=737#comment-216 For conventional media to entice new customers they will have to evolve with them. As people my age (27) and below turn more to online media for news, so must they begin (or rather get a move on) to stay relevent in delivering their services. I do not think that setting fees for all news will be in their best interests, as we can get the same news for free other places. They can and will have to rely more on selling advertising, and could set fees for specific information based on their locations, meaning that while national news is available for free wherever you go online, community news isn't. For conventional media to entice new customers they will have to evolve with them.

As people my age (27) and below turn more to online media for news, so must they begin (or rather get a move on) to stay relevent in delivering their services.

I do not think that setting fees for all news will be in their best interests, as we can get the same news for free other places. They can and will have to rely more on selling advertising, and could set fees for specific information based on their locations, meaning that while national news is available for free wherever you go online, community news isn’t.

]]> By: Andrew http://thebrandchef.com/2009/07/if-traditional-media-is-dead-now-what/#comment-215 Andrew Thu, 09 Jul 2009 19:03:32 +0000 http://thebrandchef.com/?p=737#comment-215 "like the Kindle, but it’s a bit too big and too specific to print." -- So you DO like your media in print as well? Or is it more that you like to pick WHAT you print and WHEN? And yes, the combination of traditional research-style media/reporting with social media is a must... I saw that you read E.Basu... So, do you think The Des Moines Register (for instance) is evolving in the RIGHT direction? What could they do to improve their draw - for your generation (you as a case study...)??? Is anyone from The Des Moines Register interested in joining this conversation?!? “like the Kindle, but it’s a bit too big and too specific to print.” — So you DO like your media in print as well? Or is it more that you like to pick WHAT you print and WHEN?

And yes, the combination of traditional research-style media/reporting with social media is a must… I saw that you read E.Basu… So, do you think The Des Moines Register (for instance) is evolving in the RIGHT direction? What could they do to improve their draw – for your generation (you as a case study…)???

Is anyone from The Des Moines Register interested in joining this conversation?!?

]]> By: AmyZig http://thebrandchef.com/2009/07/if-traditional-media-is-dead-now-what/#comment-214 AmyZig Thu, 09 Jul 2009 18:31:35 +0000 http://thebrandchef.com/?p=737#comment-214 Delivery medium is a tough question. It has to be electronic though. I kind of like the Kindle, but it's a bit too big and too specific to print. Whatever it is, it will involve traditional reporting (for investigation), social media, and new media (like widgets and web-based tools). I do usually watch the evening news. But here's the thing - it's a whole half hour! That's a long time to sit and soak up a minimal amount of content! :) Delivery medium is a tough question. It has to be electronic though. I kind of like the Kindle, but it’s a bit too big and too specific to print. Whatever it is, it will involve traditional reporting (for investigation), social media, and new media (like widgets and web-based tools).

I do usually watch the evening news. But here’s the thing – it’s a whole half hour! That’s a long time to sit and soak up a minimal amount of content! :)

]]> By: admin http://thebrandchef.com/2009/07/if-traditional-media-is-dead-now-what/#comment-213 admin Thu, 09 Jul 2009 18:04:52 +0000 http://thebrandchef.com/?p=737#comment-213 Amy... What do you see as the delivery medium of "Your Generation?" Is it iPhone? Is it more? I still watch the evening news, but do you? Most of my business information I get online... How do you and your peers receive it now... and how do you see receiving it in the future? Andrew Amy…

What do you see as the delivery medium of “Your Generation?” Is it iPhone? Is it more?

I still watch the evening news, but do you? Most of my business information I get online… How do you and your peers receive it now… and how do you see receiving it in the future?

Andrew

]]> By: admin http://thebrandchef.com/2009/07/if-traditional-media-is-dead-now-what/#comment-212 admin Thu, 09 Jul 2009 18:02:46 +0000 http://thebrandchef.com/?p=737#comment-212 Do you think cynicism toward and from each generation may be an issue? A: The <strong>General Guard</strong> stating that <em>"These whipper-snappers and their iWhatevers (thanks Amy :-) ) can't compete with the power and legacy of our traditional roots."</em> B: The Up-N-Comers saying <em>"WTF... These guys are idots! If they simply created a community of XYZ and we could get Andy to develop a widget that streams directly into our spinal column, then..."</em> Where do the conversations meet? Or better yet, <strong>DOES</strong> the conversation meet? I feel like I'm in between the two... not quite old-stodgy fart but a little drier behind the ears than a 20-something... Does My generation have the key? Do you think cynicism toward and from each generation may be an issue?

A: The General Guard stating that “These whipper-snappers and their iWhatevers (thanks Amy :-) ) can’t compete with the power and legacy of our traditional roots.”

B: The Up-N-Comers saying “WTF… These guys are idots! If they simply created a community of XYZ and we could get Andy to develop a widget that streams directly into our spinal column, then…”

Where do the conversations meet? Or better yet, DOES the conversation meet?

I feel like I’m in between the two… not quite old-stodgy fart but a little drier behind the ears than a 20-something… Does My generation have the key?

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