Comments on: Recipe For Success… Lawyers, Brand Thyself! http://thebrandchef.com/2009/02/recipe-for-success%e2%80%a6-lawyers-brand-thyself/?utm_source=rss&utm_medium=rss&utm_campaign=recipe-for-success%25e2%2580%25a6-lawyers-brand-thyself Let's Get Cookin' -- The Brand Chef Helps Spice Up Your Brand! Thu, 29 Mar 2012 17:06:31 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Andrew B. Clark http://thebrandchef.com/2009/02/recipe-for-success%e2%80%a6-lawyers-brand-thyself/#comment-153 Andrew B. Clark Tue, 17 Feb 2009 20:55:00 +0000 http://thebrandchef.com/?p=176#comment-153 Hi Brett -- I love that you incorporated "client experience" and building relationships with Social Media promotion. Personal branding isn't so much about telling people about your brand, rather providing the opportunity to become "part of the brand." Everyone has different brand experiences. With one person (i.e. - a lawyer) the experience may be smarmy or cheap. With others, the engagement is what's needed to assure professionalism and respect. Thanks for stopping by and commenting! I knew your input would be dead on... Keep Cooking! Andrew Hi Brett –

I love that you incorporated “client experience” and building relationships with Social Media promotion.

Personal branding isn’t so much about telling people about your brand, rather providing the opportunity to become “part of the brand.” Everyone has different brand experiences. With one person (i.e. – a lawyer) the experience may be smarmy or cheap. With others, the engagement is what’s needed to assure professionalism and respect.

Thanks for stopping by and commenting! I knew your input would be dead on…

Keep Cooking!
Andrew

]]> By: Brett Trout http://thebrandchef.com/2009/02/recipe-for-success%e2%80%a6-lawyers-brand-thyself/#comment-152 Brett Trout Tue, 17 Feb 2009 17:51:00 +0000 http://thebrandchef.com/?p=176#comment-152 That is a pretty broad question. It is a lot like asking whether attorneys sound smarmy or cheap when they use the telephone. Some do. Some don't. Social media (SM) is merely a tool. For attorneys who know how to use it effectively, SM can inform, enlighten, entertain, building solid relationships with colleagues and clients. If a lawyer is only "selling" or self-promoting, SM is a waste of time. Lawyers need to learn how to leverage SM to transform their service into an client experience. That is a pretty broad question. It is a lot like asking whether attorneys sound smarmy or cheap when they use the telephone. Some do. Some don’t.

Social media (SM) is merely a tool. For attorneys who know how to use it effectively, SM can inform, enlighten, entertain, building solid relationships with colleagues and clients.

If a lawyer is only “selling” or self-promoting, SM is a waste of time. Lawyers need to learn how to leverage SM to transform their service into an client experience.

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