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Archive for February 2009

Is That A BIG MAC In Your Pants?

By on February 27, 2009   /   Miscellaneous Marketing   /   Leave a comment

… Or Are You Just Glad To Be Seen?
Brand extensions, they’re like bad hair weaves on The Flavor of Love – (usually) obvious and irritatingly pointless. You know ‘em – everything from the innocuously sponsored video games and branded energy drinks; to the (extremely) disturbing, outer limits

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Tasty Morsels: Do You Have a “Cracker Jack” Brand?

By on February 19, 2009   /   Miscellaneous Marketing   /   2 Comments
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Morsels making brand history: On this day, in 1912 was the first time Rueckheim Bros. & H.G. Eckstein, owners of Cracker Jack decided to put a surprise in every box of their nutty, caramel popcorn concoction.
Until that time, the snack candy company was finding difficulty positioning themselves

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Recipe For Success… Lawyers, Brand Thyself!

By on February 17, 2009   /   Branding   /   2 Comments
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I ran by an article this morning on Law.com (no idea how I got there). In it, I was intrigued by the dichotomy that law students or law grads have struggled with forever – Law can be a VERY profitable career, BUT it’s frowned upon to

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Resources For Your Story – A Baker’s Dozen

By on February 12, 2009   /   Miscellaneous Marketing   /   Leave a comment
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There’s a question I like to ask of myself (and others) on a regular basis:
“Is there more to the story?”
It’s never given to me immediately, but through focused observation, reading, research, discovery, and a few more questions; the answer about knocks me out of my socks, every

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