Comments on: We Try Harder… http://thebrandchef.com/2008/11/we-try-harder/?utm_source=rss&utm_medium=rss&utm_campaign=we-try-harder Let's Get Cookin' -- The Brand Chef Helps Spice Up Your Brand! Wed, 23 Nov 2011 21:21:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrew B. Clark http://thebrandchef.com/2008/11/we-try-harder/#comment-129 Andrew B. Clark Mon, 24 Nov 2008 22:12:00 +0000 http://thebrandchef.com/?p=157#comment-129 YES! And when I talk to "YOU," a company as a whole should respond "YES?" From the CEO to the Shipping Clerk - (every) YOU has to live the brand. If one person is out of sync then the entire company is affected. Thanks for stopping by the kitchen, Lynn. Great insight! Hope to see more of you. Keep Cooking! Andrew YES! And when I talk to “YOU,” a company as a whole should respond “YES?” From the CEO to the Shipping Clerk – (every) YOU has to live the brand. If one person is out of sync then the entire company is affected.

Thanks for stopping by the kitchen, Lynn. Great insight! Hope to see more of you.

Keep Cooking!
Andrew

]]> By: Lynn Manternach http://thebrandchef.com/2008/11/we-try-harder/#comment-128 Lynn Manternach Mon, 24 Nov 2008 21:18:00 +0000 http://thebrandchef.com/?p=157#comment-128 So true. And once you figure out who YOU are, you have to make sure that everyone inside your organization knows it too. So many companies think building their brand is about cool TV spots and print ads, and they skip the part where it's about the employees living the brand. So true. And once you figure out who YOU are, you have to make sure that everyone inside your organization knows it too. So many companies think building their brand is about cool TV spots and print ads, and they skip the part where it’s about the employees living the brand.

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