In a recent meeting with a client, I was asked, “Where do (you) come up with these ideas?” I had to pause and think about it for a second.
“I just do.” I replied. Sometimes the creativity comes to me in a flash, while talking
Archive for March 2008
Yesterday, on Advertising Age’s website, I read that Madonna, “The Material Girl,” has chosen to tie herself (relax, not literally, boys) and the release of her upcoming album, “Hard Candy” to Unilever’s Sunsilk shampoo. Through a reported $10 million endorsement deal, the “Boy Toy” plans toFEED ME MORE! >> →
I didn’t have the honor of attending last weekend’s SXSW Interactive festival. But, based on the buzz going on throughout the blogosphere, it sounds like the experience ranked somewhere between Woodstock and the 1969 Democratic Convention – at least the action going on outside the conventionFEED ME MORE! >> →
This post is the final in a series of four, outlining my definition of TRUE Branding. TRUE is an acronym for True, Relevant, Unique and Engaging, and applies to my rules for successful branding.
The Series posts are titled:
1. TRUE Brands – Part 1, True Brands Just Start