Comments on: TRUE Brands – Part 3, How Do You Scare a Brand with a Cold? Unique Up On It! http://thebrandchef.com/2008/02/true-brands-%e2%80%93-part-3-how-do-you-scare-a-brand-with-a-cold-unique-up-on-it/?utm_source=rss&utm_medium=rss&utm_campaign=true-brands-%25e2%2580%2593-part-3-how-do-you-scare-a-brand-with-a-cold-unique-up-on-it Let's Get Cookin' -- The Brand Chef Helps Spice Up Your Brand! Wed, 23 Nov 2011 21:21:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrew B. Clark http://thebrandchef.com/2008/02/true-brands-%e2%80%93-part-3-how-do-you-scare-a-brand-with-a-cold-unique-up-on-it/#comment-48 Andrew B. Clark Fri, 29 Feb 2008 04:01:00 +0000 http://thebrandchef.com/?p=117#comment-48 Great quote, Chris. Is standing out such a terrible option when compared to the tedious monotony of the past? Being unique is a challenge, but unless your voice stands out, clear and true, no one will hear you - or care to listen for that matter... Thanks for engaging. Keep Cooking! Andrew Great quote, Chris.

Is standing out such a terrible option when compared to the tedious monotony of the past? Being unique is a challenge, but unless your voice stands out, clear and true, no one will hear you – or care to listen for that matter…

Thanks for engaging.

Keep Cooking!
Andrew

]]> By: Chris Wilson http://thebrandchef.com/2008/02/true-brands-%e2%80%93-part-3-how-do-you-scare-a-brand-with-a-cold-unique-up-on-it/#comment-47 Chris Wilson Fri, 29 Feb 2008 02:49:00 +0000 http://thebrandchef.com/?p=117#comment-47 Among the winners and losers of brands, the unique factor is a very evident piece of successes and failures. Here's a quote that might motivate companies to break the molds and become relevantly unique. - "I can't understand why people are frightened of new ideas...I'm frightened of the old ones." - John Cage Among the winners and losers of brands, the unique factor is a very evident piece of successes and failures.

Here’s a quote that might motivate companies to break the molds and become relevantly unique. – “I can’t understand why people are frightened of new ideas…I’m frightened of the old ones.” – John Cage

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