I may know one…
Over at GetANewBrowser.com, Andy Brudtkuhl (Twitter @abrudtkuhl) took a much more in-depth look at those that claim to be social media “experts.” It inspired me to think a little more about what exactly a social media superstar “looks like.”
And I decided I’d never be one… Here’s why.
- I’m over 35 (by just a bit).
- I usually wear shirts with a collar (sometimes even a tie).
- I shave at least every weekday (sometimes even on weekends).
- I still use hair gel as a smoothing agent instead of as an “agent of change.”
- I don’t own aviator sunglasses.
- I don’t own an iPhone (but really want one).
- I have difficulty buying coffee at Starbucks (although appreciate it immensely).
- I know more about potty training than trend spotting.
- Most of my friends have no idea what CRM, CMS, CSS, RSS, XML or “tweetup” mean.
- Most of my friends think “Blogging” is something they did after a heavy night of drinking in college (but can’t remember with who).
Sure, this is all tongue-in-cheek, but what I do know is that “experts,” or those that position themselves as “social media superstars” have quite a challenge ahead of them. As Andy said in his follow-up post,
“Experts are… always learning… thought leaders, and teachers…”
Here are two quick points.
- I do know that TRUE Brands are built on branding perceptions using Truth, Relevance, Uniqueness, and Engagement.
- And… Those in control of that perception will be the ones in the branding driver’s seat.
So watch out, ‘cause this social media interloper is comin’ in…
What’s YOUR definition of a Social Media Superstar? Is it as simple as I’ve made it (don’t answer that)? Is it more like Andy’s description? Or, do you have a better definition?
Let’s cook up some fun ideas…
Andrew B. Clark
The Brand Chef